.cv Brand Protection Program

🌐 Secure Your Digital Identity on the .CV Domain

OlaCV, the official registry for the .CV domain, is launching the .CV Brand Protection Program - an initiative to give brands a fair and proactive way to claim their digital identity on .CV.

Unlike gTLDs, ccTLDs like .CV are not bound by ICANN’s Sunrise requirements. However, as .CV evolves to support global professional and identity use cases, we are voluntarily implementing a protective window that mirrors Sunrise principles, giving verified brands a priority opportunity to claim their .CV domains.

šŸ” Why we are doing this - the curious case of apple.cv

When .cv launched globally, apple.cv was registered by someone claiming it was for an apple orchard. Because the use was legitimate and a website was set up, Apple couldn't reclaim the domain immediately. Eventually, the domain returned to Apple—likely through a private negotiation.

We want to prevent situations like this. The .CV Brand Protection Program ensures that legitimate brands can secure their names early, avoid disputes or inflated buybacks, and preserve the credibility and security of the .cv space.

šŸ” How It Works

  • Reserved Domains: OlaCV has preemptively reserved .CV domains corresponding to globally recognized trademarks and brand names, to avoid them being taken by the public.
  • Claim Window: Verified brands can apply to claim their matching .CV domains for a fixed brand premium price of $400 during a 12-month brand protection window. The registry may choose to extend this period to add further protection for brands.
  • Verification: Claims will be validated via claims by official domain names, registered Trademark Clearinghouse Agents and known Trademark Agents
  • Public Release: Domains not claimed after 24 months will be released to the general public for standard registration. Trademark and cyberquatting rules will still apply as always.

āœ… Why Participate?

  • Protect your brand from third-party misuse or misrepresentation
  • Own your identity on a rising domain used by professionals worldwide
  • Future-proof your brand across professional, personal, and Web3 identity use cases
  • Early access to a premium domain before it opens up to the public

šŸ’¬ FAQs

Q: Why didn’t OlaCV run a traditional Sunrise Period?
A: ccTLDs like .CV are not subject to ICANN’s mandatory Sunrise requirements for gtlds.Ā 

.CV is now available to everyone with no restrictions and are not restricted. As such, OlaCV is voluntarily offering a similar protection window as part of our commitment to responsible registry operations.

Q: Which domains are included in the program?
A: We have pre-reserved domains that match well-known trademarks, global brands, and commonly impersonated entities. If you believe your trademark has not been covered, you can submit it for consideration.

Q: How are domains priced under this program?
A: Reserved domains are offered at a flat rate of $400. This is cheaper than all premium .cv names which starts from $500 to $10000.Ā 

Q: Is this cybersquatting?
A: The program was designed to prevent cyber-squatting.

Q: Is the registry trying to extort brands here?
A: We are trying to avoid the inevitable - other people purchasing brand domains, which has already started happening. Reactive protection is costly for us and for brands. We also encourage brands to participate in commercial programs like the BSA and Nameblock.

Q: What happens if I don’t claim my brand’s domain?
A: If a reserved domain is not claimed within the 12-month window, it will be released to the public with no holds from the registry.

Q: Can I apply if I’m not listed in TMCH?
A: Yes. While TMCH-listed trademarks are prioritized, any trademark or verified brand can apply by applying on the name with an email known official domain name or through a trademark agent.Ā 

Q: What if our brand name has already been registered by someone else or another entity?

Ā A: You can register a complaint by sending a mail to support(at)ola(dot)cv. Our disputes team will handle the issue. We cannot guarantee success as trademark and fair use laws are complex in which case arbitration might be the optimal way to go

Q: What rights do I gain after registering my brand domain?
A: You gain full control of the domain name, just like any standard domain registrant, including the right to redirect, build websites, or hold for brand protection.

šŸ”— Secure your brand

If you are a brand owner or trademark holder, contact support(at)ola(dot)cv to take your .CV domain or go through your trademark partner→

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